Business Builder

The 101 of LinkedIn’s ProFinder Program

I was just turned on to The ProFinder Program on LinkedIn. As a coach always on the lookout for awesome clients to work with, this seemed like an amazing opportunity. Another coach mentioned it as great way to get leads.


Here’s how it works...


  1. LinkedIn members will make a request for services they need. Once we find a request that matches your expertise, we'll send you an email.
  2. If you're interested in their request, respond to the member with a short proposal. They'll also get access to your full LinkedIn profile.
  3. If your offer fits the member's needs, they'll reach out and start a conversation.


LinkedIn is not like Upwork where they take a percentage of your revenue. The financial dealings and arrangements are up to you. Unlike other consultants, coaches request payment and a signed agreement before holding a session. His reduces the risk on both sides and makes the expectations crystal clear.


The sign up process was relatively painless. I signed up as a Pro with a skill set in Executive Coaching. Then a contact at LinkedIn reviewed my profile to make sure I did what I said I did.


I received a response within 24 hours that I needed to shift the order of my skills to reflect the ProFinder designation. I responded within 2 hours after the changes had been made and I was approved shortly after.


Feel fare to check it out at


I’m excited to see what happens!

What Kind of Business Owner Are You?

This will help you to determine your next and necessary steps depending on your involvement in the business.



You plan and plan, but find it more enjoyable to dream about what your business could be. You’re not quite sure what you need to know, but you definitely don’t like sticking your neck out without more information and a plan.

Potential Risk: None

Financial Investment: None

Potential Reward: None



You dabble on the weekends and when you get requests from friends. You’re not wanting to put more than a couple of hours in a month. It provides some play money, but you’re not ready to leave your job and take the plunge.

Potential Risk: Low

Financial Investment: Low – Depending on Project. If you’re into tech, this can get costly.

Potential Reward: Low – Spending Money


Side Hustler

Every ounce of free time outside of your 9-5, you’re working on your business idea. You’re putting in 10-40 hours a week on this and love what you’re doing. It’s only a matter of time before you take it to the next level and do it full time.

Potential Risk: Mid-Level, Depending on Industry and Project

Financial Investment: More than Hobbyist, but Not as High as the All-In Entrepreneur. You may invest your revenue back in your business

Potential Reward: Mid-Level, Could Provide Financial Security and Additional Lifestyle Options


All-In Entrepreneur

You have taken the courageous step into self-employment and walked away from your corporate security blanket. You are ready to give this everything you’ve got to make it successful. This is your dream and you know you can build an amazing company.

Potential Risk: High

Financial Investment: High

Potential Reward: High

Which Kind of Business Owner Are You? ______________________________________________

Which Kind of Business Owner Do You Want to Be? ______________________________________________

Hiring and Working with Friends

Yesterday I had a working date with my friend - a true sign we’re growing up. After a few hours of plugging away in silence, we chatted about our friends who are on the job hunt or starting their own companies. We talked about their opportunities and potential and then the conversation shifted to hiring friends.


I have an amazing collection of friends that would be great to work with, but i haven’t. It seems like a no brainer - low hanging fruit to reach out to, but to me it’s forbidden fruit I don’t want to ruin. Think about how many times you’ve been upset with a vendor and wanted to fire them or write a bad review - no-can-dos-ville with friends if you want to stay friends.


As a certified coach, we are trained to not get into our clients’ story. We must be objective and practice detached engagement. When you’ve been friends for over 10 years, storylines are what bind us together. I could say I can put that to the side, but that’s bs. What’s more challenging is the hint of a friend doing you a favor by hiring you. I don’t want a pity referral. I want a raving from the rooftop recommendation.

 The friends I have worked with have come to me with a true request at full price and offer of a barter or haggling. We have clear expectations and a signed contract. 

So if you can work with friends and forget that you’re friends while you’re working, you’ll be an even better professional and friend in the long run.  


Moral of of the story - don’t ask or do favors when it comes to your business and friends.  

Do I Need a Business Coach?

Answer "Yes" or "No" to the below statements.

  1. I have great ideas, but get stuck when I try to make it happen.
  2. My website doesn’t reflect who I am or what my business does.
  3. I try to stay current on marketing trends, but don’t know which to do first.
  4. I love what I do, but feel like I struggle trying to explain it to others.
  5. My sales are not where I want them to be.
  6. I worry about where I'll be in the future.
  7. I don’t really know who my ideal client is.
  8. If I could get more organized and focused, my business would take off.
  9. I’m a first-time business owner and a lot of this stuff I’m “supposed to do” seems over my head.
  10. A lot of people give me advice, but it doesn’t help and actually confuses and frustrates me more.
  11. I feel responsible to make this business work, but I’m not the best at asking for help.
  12. I work best when I can bounce ideas around and build a plan with someone.

If you answered yes to any of these statements,  I would love to talk to youabout what business coaching could do for you.

These were all real statements and scenarios from my clients. They felt overwhelmed by the decisions, technology, paperwork and day-to-day operations of their business. They knew they were capable of doing more and trusted me as their coach to take them there.

When Are You Going to Be Worth It?

I remember the day I finally decided to invest in myself. It was after years of putting everyone first. Whether it was new furniture, mortgage payments, car maintenance, or things my husband wanted, I always thought some one would tell me when it was my turn.

But my turn never happened. I paid all of the household bills and kept everything afloat all the while hoping someone would tap me on the shoulder and say, “You’re next up.” I’m pretty sure several people actually nudged me forward, but I wasn’t in a place to listen. I didn’t think I was worth it. I thought I needed permission from someone, but what I actually needed was permission from myself.

It wasn’t until I hit my personal rock bottom and asked for help from a coach that I could start to break through the cave of unworthiness I had built. After one conversation, I knew I had to do it. No more “we’ll see next year” or “when the house is paid off a little more.” One question flipped the switch and turned the lights on.

“When can it be your turn?”

At that moment I realized that it had always been up to me and here was a stranger giving me permission to think differently in the form of a question.

Now. Is. My. Turn.

After that conversation, I researched a coaching program and invested almost $9,000 and when I say it was worth every penny, I mean it. Not for the coaching tools (which were great), but for the personal investment and gift I gave to myself. It has changed the course of my life and I am forever grateful for that questions, but most importantly to myself.

Yes, there are bills and people depending on you, but a worthy and valued “You” pays back in dividends.


What have you been meaning to invest in that you’ve been putting off?

How would it change things if you believed you were worth it?

What are you waiting for?