Do you sign your email with your name? How about your contact details? What about your social media links? A Video?

If you said no to any of these questions, this blog is for you!

No, this isn’t an original idea, but it is an under-utilized tactic to get your name and offerings out there. Think about how many emails you’ve sent in the last year and how many impressions you made with those emails. What if you could continue the engagement beyond the words in the body of your email?

If you’re like most business owners, you’ve got a lot of stuff going on and don’t necessarily have the time to draft newsletters or ads all day. In this case, the email signature is your new best friend.

In your signature, you can include:

A picture of yourself (so they know who they’re meeting)

Your contact details (this should be happening any way, but you’d be surprised how many people don’t include phone numbers)

Your website (or 2 or 10 depending on how much you have going on) be sure to label what the site is (i.e. podcast, blog, product)

Social Media accounts (use the logo graphics as much as possible)

Scheduling links (want someone to make an appointment with you, you can include your online scheduler)

A Recent Video (try to keep this fresh every 1-2 months to increase interest from repeat viewers)

How do you put it all together?

You can use the signature setting in your email to do simple text, hyperlinks and images, but for formatting and sleek looks, there are signature providers out there for a fee. I used WiseStamp.com to build mine and have had tons of compliments from it.

It takes a little time, but the upswing of engagement is worth it!