CASE STUDIES

Transforming a 25-Year-Old Organization for 5x Growth

Problem:

A well-established professional association with 25 years of history was struggling with stagnation in membership growth, outdated branding, and declining engagement at its annual events. Its digital presence, including its website, was outdated, making it difficult to attract new members or provide value to existing ones. Board leaders recognized the need for a strategic transformation but lacked a clear roadmap and resources to execute.

Solution:

By implementing a comprehensive organizational revamp, the association:

  • Developed a Member-Centric Strategy: Partnered with Board members to target areas of impact, conducted member surveys and focused interviews to understand the evolving needs of organizations, and adjusted pricing and value proposition to adjust to the needs and values of the members and sponsors.

  • Revamped Brand & Event Strategy: Introduced a fresh, modernized brand identity and a pro-active and focused event calendar with Webinars, Regional Round Tables and annual conference with high-impact programming, networking opportunities, and industry thought leadership.

  • Website Relaunch & Digital Transformation: Designed an intuitive, mobile-friendly website with improved user experience, easier membership sign-ups, and exclusive content access.

Results:

  • 5x Increase in Membership within two years due to improved value proposition and digital accessibility.

  • Record-Breaking Event Attendance, with a 60% increase in registrations and heightened engagement.

  • Enhanced Brand Recognition, leading to strategic partnerships and sponsorship growth.

  • 3 Years of Operating Expenses in an interest-generating account to allow for future investments in mission initiatives.

  • Stronger Leadership Pipeline, with members reporting increased career satisfaction and leadership advancements.

This transformation positioned the association as a leading voice in its industry, ensuring long-term growth and sustainability.

Helping High Potential Professionals in Tech Reach Their Next Level

Problem: 

A group of 14 high-performing engineers and programmers from a leading tech market firm were unclear of their next steps in their career path resulting in frustration, disengagement, and outside job searches.

Solution: 

Using a co-designed career road map, a series of leadership skillset assessments, and one-on-one executive coaching, individuals were better able to identify and remedy problem areas and build confidence with their authentic expression.

Results: 

Of the 14 professionals who indicated a desire for a leadership position, all were promoted within a year and two were promoted to lead a division. They report high levels of satisfaction and glowing reviews from the team members and colleagues.


Breaking Silos: A Think Tank’s Transformation for 10X Impact

Problem:

A high-potential think tank was struggling to maximize its impact. Internal silos, misaligned objectives, and a lack of a unified success framework led to stalled initiatives, inefficiencies, and missed partnership opportunities. Without a shared vision and strategic collaboration, their influence remained limited.

Solution:

To break down barriers and drive collective momentum, we implemented:

  • Customized Team-Building Workshops: Designed to foster trust, align goals, and establish a common language for success.

  • One-on-One & Group Coaching: Focused on leadership development, strategic communication, and cross-functional collaboration.

  • Impact-Driven Alignment Strategy: Ensured individual strengths were leveraged to support the organization’s overarching mission.

Results:

  • 3x Growth in Strategic Partnerships, expanding opportunities and collaborative projects.

  • 10X Increase in Impact & Stakeholder Reach, elevating the organization’s visibility and effectiveness.

  • Ongoing Cross-Team Collaboration, breaking down silos and fostering a culture of innovation and shared success.


From Negative 360 to Industry-Leading Leadership

Problem:

Senior leaders at a Fortune 100 company were excelling in technical expertise but falling short in leadership presence. A negative 360° feedback review exposed critical gaps in emotional intelligence, communication, and team engagement—undermining their influence and organizational impact.

Solution:

To turn things around, we implemented a high-impact leadership transformation program that included:

  • One-on-One Executive Coaching to refine communication, self-awareness, and leadership presence.

  • Design Thinking & Empathetic Reflection exercises to bridge the gap between values and leadership expression.

  • Leadership Style Rebrand to reposition the leader as an inclusive, strategic, and people-focused influencer within the organization.

Results:

  • Recognized as a Top Inclusive Leader in the oil and gas industry.

  • Significant Improvement in 360 Feedback Scores, with marked growth in trust, engagement, and team morale.

  • Stronger Executive Presence, leading to increased stakeholder confidence and career advancement opportunities.

Breaking the Revenue Rut: A Design Firm’s Fast-Track to Growth

Problem:

The owner of a 10-year-old design firm was frustrated by stagnating revenue and shrinking profit margins. Despite a strong portfolio, growth had plateaued, and self-doubt (hello, Impostor Syndrome!) was creeping in, making it difficult to take bold action.

Solution:

We set an ambitious 90-day revenue goal—matching the firm’s entire previous year’s earnings—and implemented a high-impact strategy that included:

  • Money Mindset Reset to eliminate limiting beliefs and pricing hesitations.

  • Structured Accountability & Performance Tracking to drive consistent action.

  • Profitability Optimization to refine service offerings and streamline operations.

Results:

  • Surpassed the annual revenue goal in just 45 days.

  • Increased confidence, clarity, and business momentum, leading to sustained growth.

  • Revitalized strategic direction, positioning the firm for long-term success.