I’m a big fan of podcasts. I listen to them when I’m in transit to everywhere I go – running, walking, metro, and riding in the car. It’s my constant source of entertainment, pop culture, industry knowledge and inspiration.

I’ve toyed around with the idea of starting a podcast related to the 100-Day Blog Challenge, but before I get started, I wanted to do a bit of research to see what I needed to know about starting a podcast.

1. Make A Plan – Who is your listener? What problem are you solving? What is your unique take or perspective on the issue?

2. What’s In a Name? – What are you going to call your podcast? Make it relevant and clever without being cheesy. Make sure it’s within your brand. Use your inspiration and creativity, but don’t linger here too long.

3. Create a Topic Board - Make a list of relevant topics, lists and segments within each episode. The better you prepare in advance, the more relaxed you’ll be when recording.

4. Choose Your Format - Choose a format that is balanced with quality and sustainability. If you are having guests, make sure they are confirmed in advanced. If it’s just you, make sure it’s relevant and the content changes to keep people interested.

5. Equip Yourself for Success – Once you choose your format, you’ll be able to narrow you’re your equipment needs – microphones, software editing, sound effects, etc. (Check out the bottom of this post for some ideas on equipment and software)

6. Record Away – If you have the time, do multiple episodes in advance before you launch your podcast. You’ll be able to focus your efforts on promoting v. creating content and tracking down guests.

7. Edit and Produce – You can use Audacity or other audio recording programs to edit your show. Include an intro or any sponsors, theme music, and wrap up music.

8. Publish - Publish your podcast to sites like iTunes, Libsyn, Podbean, and Hipcast among others.

9. Promote, Promote, Promote. - Think about like-minded brands, groups and targeted audiences who would be interested in your podcast and potential sponsors you can bring on to help monetize your podcast.

If you have a podcast, feel free to share it below!