10 Things I Learned from 10 Years in Business
This year marks 10 years since I launched Spitfire Coach. A full decade of entrepreneurial wins, stumbles, experiments, and transformations. Looking back, I’ve learned more than I could have imagined — some lessons the hard way, and some through incredible growth.
Whether you’re just starting your business, in the thick of it, or reflecting on your own decade of work, I hope these lessons spark insight, encouragement, and maybe a little fire of your own.
1. Everyone Has an Opinion — But It’s Not Always for You
When I first launched Spitfire Coach, two men told me my brand was “too strong” and I’d never land corporate clients. I listened — and watered my brand down. Big mistake. Your business needs your confidence and your voice, not someone else’s fear.
2. Always Charge More Than You Think You Can
No one has ever added a zero to my invoices. If you undervalue yourself, you’re robbing your future. Stretch your pricing. If it makes you nervous, you’re on the right track.
3. Never Discount Up Front
Discounts create expectations. If you want to thank a client, do it at the end of the engagement. Start at full value and add bonuses only when they’ve earned it.
4. Friends and Family Aren’t Your Clients
They love you — but they’re not your market. Stop waiting for support from your inner circle. Your real business growth happens in second- and third-degree connections.
5. Build for 10 Years, Not 10 Months
If you want a sustainable business, stop duct-taping solutions. Invest in systems, processes, and branding that will grow with you. Think about the company you want to have in a decade — and design for that today.
6. Offload What You Hate
Just because you can do everything doesn’t mean you should. Outsource bookkeeping, social media, or admin tasks. Protect your time and energy for your genius zone.
7. Schedule Your Time Away
Rest is just as important as action. Block vacations and off-days in advance. Value your time and model it for your clients.
8. Surround Yourself with the Right People
Your circle matters. Be with people who are growing, investing in themselves, and raising the bar. Avoid energy drains.
9. Connect Your Network Generously
Not everyone you meet will be a client, but they might be a connection for someone else. Make introductions, share referrals, and watch the ripple effect come back to you.
10. Contracts Are Your Best Friend
Get everything in writing. Protect yourself with strong agreements, updated regularly. It’s not about distrust — it’s about clarity, boundaries, and protecting your business legacy.
Looking Ahead
Ten years in, I can say this: business is a marathon, not a sprint. You’ll learn more than you expect, sometimes the hard way, but every lesson sharpens your resilience and deepens your impact.
Here’s to the next 10 years of building boldly, trusting yourself, and spitting fire.