Optioning: The Secret Weapon to Building Trust Without Being Pushy

If you've ever danced the delicate waltz of being too assertive or too invisible when proposing solutions—especially in the revolving door of government agency employees—you’re not alone. Whether you're a contractor, consultant, or just trying to keep your government client from ghosting you, there's a little-known but wildly effective technique to slide into "trusted advisor" territory. It's called optioning.

What is Optioning?

Optioning is like being the sommelier of strategy. You don't just dump the wine list on the table and walk away (passive), nor do you tell them exactly what they have to drink (pushy). You guide. You suggest. You empower.

Here’s how it works:
You start by clearing the air—literally and energetically. Drop the desperation and bring the composed confidence of someone who knows their stuff.

Then you say something like, “Based on what we've done together,” or “Based on your priorities,” and you lay out the terrain. You offer Option A (stay the course), Option B (tweak the plan), and Option C (go bold and fast-track results). Lay out pros and cons, sprinkle in insights—but then, you let go. It’s their decision. You gave them the roadmap, now let them choose the route.

Why It Works (Especially Right Now)

Decision fatigue is real. Your clients and partners are overwhelmed, cautious, and allergic to being told what to do. They crave clarity, not control. They want someone who can simplify the chaos and still respect their authority.

That’s your cue.

By giving them structured, informed choices and stepping back, you show up as the calm in their storm—not the tornado.

The Power Move? Detachment.

Here’s the kicker: detach yourself from the outcome. You're not a salesperson chasing commission; you're a strategic partner offering high-value clarity. You’ve done your job. Now let it go and let the client decide. And yes, sing it like Elsa if it helps.

In a world full of noise and nonsense, be the leader who gives options, not ultimatums. Be the person who brings safety, not stress. And watch as trust—and your influence—skyrocket.